Modules

Module 1: Introduction: Entrepreneurial Thinking

  1. Unit 1-Definitions and myths of entrepreneurship
  2. Unit 2-What type of person is an entrepreneur?
  3. Unit 3- Managing entrepreneurial growth

Module 2: Business Innovation Management

  1. Unit 1-Current Affairs and my business
  2. Unit 2-Developing creativity and understanding innovation
  3. Unit 3- My business plan: SWOT

Module 3: Entrepreneurial Finance Management

  1. Unit 1- Background to Accounting and Finance
  2. Unit 2-Funding my Busines
  3. Unit 3-Financial Statement Analysis
  4. Unit 4-Accounting for decision making
  5. Unit 5- Budgeting

Module 4: e-Marketing & New Media

  1. Unit 1-Fundamental marketing concepts
  2. Unit 2-Marketing strategy and planning
  3. Unit 3-New product and brand decisions
  4. Unit 4- e-Marketing: Effective Marketing Communication

Module 5: People Management

  1. Unit 1-Recruitment and Selection
  2. Unit 2-Employer/employee relationship
  3. Unit 3-Staff development
  4. Unit 4- Performance management

Module 6: Strategy and Business Management Models

  1. Unit 1-Daily Operations
  2. Unit 2-New product management
  3. Unit 3-Creating and testing new product
  4. Unit 4-Procurement and value chain

Module 7: Personal Development

  1. Unit 1-Personal Assessment
  2. Unit 2-Personal Development Goals
  3. Unit 3- Ethics, values and attitudes
  4. Unit 4- Leadership