Upon successful completion of this course, students will be able to:

  • Think critically and creatively about the nature of business opportunities, resources, and industries.
  • Describe the processes by which innovation is fostered, managed, and commercialized.
  • Identify new business opportunities in the current environment, whether by recognition, development, or creation.
  • Effectively and efficiently evaluate the potential of new business opportunities.
  • Assess the market potential for a new venture, including customer need, competitors, and industry attractiveness.
  • Develop a business model for a new venture, including revenue, margins, operations, working capital, and investment.
  • Develop pro forma financial statements that reflect business model decisions and that can be used to determine future funding requirements.
  • Write a clear, concise, and compelling business plan for a new venture.
  • Identify appropriate sources of financing for an entrepreneurial business plan.
  • Develop a compelling sales pitch to acquire financing necessary to a new venture.
  • Describe the process by which new ventures are created and launched.